INTERN
Aslan Mutuwa
After a discursive trail of majors at Loyola University Chicago, Aslan landed on studying Public Relations after the engaging experiences he had at his school’s student agency. With the space to utilize his eclectic toolset, Aslan developed a talent for bridging gaps between brand messages and audience understanding. Drawing from an advertising background at Publicis, he learned to couple analytics-based decision-making with data-driven storytelling to create compelling brand narratives for his clients.
Working as a Marketing and Communications Associate at his university, Aslan drafted, designed, and distributed weekly newsletters to the student body, resulting in a 50% increase in open rates and a 40% increase in the click-through rate. In addition to conducting interviews with notable students, Aslan arranged and coordinated guest lectures with leading figures in relevant academic fields. At Publicis Groupe’s Starcom, he developed onboarding strategies to streamline and digitize training processes while implementing holistically guided plans to increase retention. It was also at this position that he first began to join analytical data to his client’s needs, with the planned, purchased, and actualized spend/pressure for advertising spots that reacted in real-time to projected and realized data.
As an intern at Hawthorne, Aslan works with the Chinese American Service League, the DuSable Black History Museum and Education Center, and the Metropolitan Pier and Exposition Authority. He’s able to leverage his toolset to balance a variety of work for his clients, including working on press releases, drafting media advisories, writing media pitches, creating social media content, drafting internal communications materials, and more.
Education: Loyola University Chicago - Advertising and Public Relations
Favorite hobbies: Riding my bike, reading obscure and pretentious nonfiction, and watching equally pretentious movies
Currently Reading: The Making of an American Thinking Class: Intellectuals and Intelligentsia in Puritan Massachusetts, by Darren Staloff and Istanbul: A Tale of Three Cities, by Bettany Hughes