Urban Warriors is a YMCA mentoring program to stem youth violence in targeted Chicago communities. To help recruit war veterans for the program, Marj Halperin and team secured this WGN Radio interview with host James VanOsdol.
Marj Halperin and team leverage clients’ diverse expertise, positioning them as appealing sources for journalists. Here, the YMCA’s Eddie Bocanegra is featured in Cheryl Corley’s report on “cyber-banging” for NPR’s “All Things Considered”.
Chicago Tribune architecture critic Blair Kamin writes long-form stories that often serve as an imprimatur of a design project. Here’s one of three glowing reviews he wrote for the June 2015 opening of The 606.
Marj Halperin and team coordinated a letter to the editor of Crain’s Chicago Business co-written by the CEOs of two important Chicago non-profit organizations, a powerful response to state budget cuts to social services in 2015. See it here.
Reaching priority audiences through hyper-local media is a smart strategy. YMCA volunteers and donors Vince and Pat Foglia were featured on the glossy, four-color cover of a suburban magazine. See it here.
Marj Halperin and team raised national awareness of the Y’s Urban Warriors program by coordinating this AP story by Sharon Cohen. It ran in a dozen U.S. newspapers, leading to volunteering inquiries from veterans.
To showcase clients, Marj Halperin and team identifies media by industry, lifestyles and more. Here, the lead artist for The 606 was a natural for Forecast Public Art, a highly regarded arts publication.
The YMCA of Metropolitan Chicago’s Urban Warriors program was the subject of a Chicago Tribune front-page story by Annie Sweeney -- one of nearly 20 stories we secured for the program in 2014. See it here.