Hawthorne Strategy Group breaks down the top media metrics involved in your communications plan, so you can know if your message is making an impact. 

The Barbie movie, in all its glitz and glamor, wasn’t just a summer phenomenon, but a public relations masterclass.

With more than half of Americans getting their news from social media, you might wonder: Is traditional earned media a thing of the past? 

Social media is an essential piece to marketing and communications strategies. It is more important than ever to remain thoughtful about...