Follow Hawthorne’s Blog on our new Website!




As a PR firm, we understand the importance of a strong digital presence. Over the past few months, our team has created a new website that demonstrates the award-winning work we provide our clients, showcases the full suite of communications services that can elevate brands, and displays our team's insights on industry trends, thought leadership pieces from our executive staff, and reflections from our team.


In addition to our new website, we have also revamped Hawthorne’s blog to share insights on industry trends, thought leadership pieces from our executive team, and reflections from our team. Below, we have listed four of our favorite original blog posts from the past few months.


  • Women of Hawthorne: Hawthorne Strategy Group is proud to be a certified Women’s Business Enterprise (WBE). We are defined by our impressive women in leadership and our majority-female staff. Read what Cynthia McCafferty, CEO and President, and Wendi Taylor Nations, Partner, had to share about their career experiences.

  • Three Tips for Social Media Success: At Hawthorne, we have honed the art of social media in stride, providing a variety of services to our clients and using our own channels to increase brand awareness. Read the three main focus areas our team identified for successful social media campaigns.

  • Looking for More Professional Development Tools? Read Through Our Team's Favorites: There are an abundance of blogs, courses and certifications, books, and other media that are related to professional development. Our team often shares resources and recommendations with one another to spark creativity and inspiration in our office.

  • How to Meaningfully Measure Success: A Brief Guide to Goal Setting, Project Planning, and Reporting: At Hawthorne, we take the task of measuring our outcomes against our expectations seriously and always strive to learn from past experiences to improve future efforts. Read the four keys to measuring success that we reference in all the work we do for our trusted clients.