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Hawthorne Goes Hybrid: Our Staff on Returning to Work
At Hawthorne, we have been carefully planning the best way to return to our office after months spent remotely scattered around the city...

Hawthorne Strategy
Jun 24, 20213 min read


Case Study: Choose Chicago - Economic Recovery for Chicagoʼs Tourism and Hospitality Industry
The Challenge: Faced with the unexpected effects of COVID-19, the tourism and hospitality industry has been one of the hardest hit...

Hawthorne Strategy
May 27, 20213 min read


Case Study: MPEA - Guiding McCormick Place Through the COVID-19 Pandemic
The Challenge: Our client Metropolitan Pier and Exposition Authority (MPEA), owns and operates McCormick Place, North America’s largest...

Hawthorne Strategy
May 26, 20212 min read


Case Study: DuSable Museum of African American History - Responding to Hate Mail
The Challenge: Our client, the DuSable Museum of African American History, began receiving an increase in hate mail in early 2021, after...

Hawthorne Strategy
Apr 27, 20211 min read


Case Study: Chicago Dental Society #SafeSmiles Campaign
The Challenge: When the shelter-in-place order was issued in Chicago in March 2020, dentists were among those forced to close for...

Hawthorne Strategy
Mar 1, 20211 min read


Virtual Networking Tips and Tricks
As we rung in the New Year, we let out a collective sigh of relief that 2020 has finally come to an end. Throughout 2020, we were...

Hawthorne Strategy
Jan 13, 20213 min read


"So What Exactly Do You DO?" Explaining PR to Friends and Family This Holiday Season
Point of view: you’re at your family or friend’s holiday party (via Zoom of course) and someone asks you, “So, what exactly do you do?”...

Hawthorne Strategy
Dec 22, 20202 min read


Adjusting to the New Normal: Remote On-Boarding
If you found yourself transitioning into an entry-level position or internship during the pandemic, you were most likely on-boarded...

Hawthorne Strategy
Dec 7, 20203 min read


Case Study: Making the Women's Business Development Center's Voice Louder
The Challenge: Position the Women’s Business Development Center (WBDC) and its team as leading advocates for women and other diverse...

Hawthorne Strategy
Oct 14, 20202 min read


Hawthorne Quarantine Media Club: Baited
For this week’s Hawthorne Quarantine Media Club review, our Assistant Account Manager, Mia, shares her thoughts on Ziwe Fumodoh's...

Hawthorne Strategy
Aug 31, 20202 min read


Hawthorne Quarantine Media Club: 1984
For this week’s Hawthorne Quarantine Media Club review, our Account Director, Dan, shares his thoughts on George Orwell’s 1984. Dan...

Hawthorne Strategy
Aug 24, 20202 min read


Hawthorne Media Club: Know My Name & She's All Fat
Happy Monday Hawthorne Quarantine Media Club members! We are so excited to continue our weekly media reviews with thoughts from one of...

Hawthorne Strategy
Aug 3, 20203 min read


Hawthorne Media Club: 1619 & D3 Glory Days
As we continue working from home, we have been looking for ways to stay connected and bring our team together. That’s why we have decided...

Hawthorne Strategy
Jul 20, 20203 min read


Case Study: Red Bull Issues Management
The Challenge: Developing and coordinating issues management approach for an international consumer brand. In today’s environment,...

Hawthorne Strategy
Jul 1, 20201 min read


Hawthorne Remembers Ted Wagnon
Hawthorne mourns the loss of our trusted partner and friend, Ted Wagnon, who passed away Saturday, June 13. Ted was a shining example of...

Hawthorne Strategy
Jun 17, 20201 min read


Case Study: Vyaire Medical - Responding to a Pandemic
The Challenge: Simultaneously establish a corporate and internal communications cadence and crisis response strategy for a global...

Hawthorne Strategy
May 21, 20201 min read


Case Study: MPEA - Supporting McCormick Place, North America’s Largest Convention Center
The Challenge: Our client Metropolitan Pier and Exposition Authority (MPEA), owns and operates McCormick Place, North America’s largest...

Hawthorne Strategy
Apr 15, 20201 min read


Communicating during an emerging health crisis: Coronavirus reported in Chicago
As the Coronavirus continues to be a hot topic of conversation around the globe, we sat down with Hawthorne president and CEO, Cynthia...

Hawthorne Strategy
Feb 21, 20202 min read


Maddie Petschow Elected to PRSA Chicago Board
This month, our very own Maddie Petschow was elected to the PRSA Chicago 2020 board as the communications committee co-chair. We are...

Hawthorne Strategy
Feb 14, 20201 min read


Case Study: KCI - Proprietary CSR Audit to Anticipate and Prepare for Risks
The Challenge: Traditionally, corporate social responsibility CSR has been thought of as a company’s obligation to give back to the...

Hawthorne Strategy
Feb 12, 20202 min read
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